Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan - Abdul Wahid Khan, Nikita Kataria, 2021
Factor Influencing Consumer Behaviour Sources: Kotler P., Armstrong G.,... | Download Scientific Diagram
![Kotler's “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains. - 5A Loyalty Suite Kotler's “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains. - 5A Loyalty Suite](https://www.pkmarketing.jp/wp-content/uploads/2022/07/Iwan_en.png)
Kotler's “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains. - 5A Loyalty Suite
According to Philip Kotler, the typical buying process involves five stages the consumer passes through described as under:
![Kotler's “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains. - 5A Loyalty Suite Kotler's “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains. - 5A Loyalty Suite](https://www.pkmarketing.jp/wp-content/uploads/2022/02/11-1024x609.jpg)